Uncle Joe's Rebrand

This is a rebrand I created for a coffee shop called Uncle Joe’s, focusing on a cleaner, more modern aesthetic. The rebrand includes a primary logo, submark, and icon, each designed to be versatile and easily adaptable across multiple colorways and materials. In addition to the logo system, I developed a full brand identity that includes a cohesive color palette, merchandise items, and an apron design to reflect the shop’s updated look. The overall branding was created to ensure consistency and flexibility across both digital and physical applications.